The Discovery.
Their first stop as C27 was to change clients’ perception on event managers. Yes, event managers do have fun but it is a thankless job. Clients perceive that the event management industry is not organised and lacks a structure and is only about creativity. A fundamental flaw in most AV & event production companies is that they aren’t enjoyable to work with. Either they didn’t explain what they were supplying, so you had no idea what you were getting unless you were technical or when they explained it, you still had no idea what they were supplying. When issues popped up, they seemed apathetic but spent more time playing the blame game than fixing the issue. C27 set out to change this and discovered a simple solution.